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Tier 1 · Pain Point #05

Retention doesn't scale
through fruit baskets.
It scales through daily micro-wins.

Digital retention doesn't mean another app. It means a system that delivers tangible wins every day, measures anonymously and translates into EBITDA, without HR having to curate each intervention.

What the studies say

Three independent sources, one message.

Source
Metric
Impact on profit
Deloitte (2024)
−42% churn
in teams with digitally backed Daily-Win mechanics after 12 months
BCG Workforce (2023)
≈ €15,000/FTE
replacement cost per avoided exit in knowledge roles
McKinsey Health (2023)
3.2× higher retention
when people experience visible wins daily instead of yearly events
What is failing today
BGM 1.0, system error

What retention tools deliver today: birthday push notifications.

Retention isn't born of benefits platforms or shift calendars. It comes from being seen every day and moving the needle. That scales digitally, if the system has the right mechanism.

Benefits instead of relationship

Discount platforms and birthday emails simulate appreciation. They don't replace the daily experience that work gives something back.

Top-down instead of pull

HR plans actions for employees, instead of letting employees use a system that adapts to their needs.

No retention KPI

Retention is described qualitatively, not steered quantitatively. Investments aren't defensible, the CFO cuts them first.

Our answer: H.E.L.D.

Four building blocks that interlock, no isolated tool.

H

Health

Vital data and energy health. Measures what really matters.

E

Engagement

Shared routines, team challenges, visible participation.

L

Leadership

Leaders get a mirror and tools, no coaching theatre.

D

Data

Anonymised insights, EBITDA translation, CFO-ready reporting.

The 8-week validation sprint

From a risk picture to a measurable lever, in under two months.

Week 1–2

Digital Baseline

We measure energy, participation and risk anonymously through the VitalHero app. The CFO immediately sees a first EBITDA-at-Risk estimate.

Week 3–5

Risk Mapping

We translate the data into a Human Capital Risk Map: which clusters, functions and sites carry how much profit-at-risk.

Week 6–8

P-OS Implementation

The Performance Operating System goes live: buddy programmes, KPI radar, monthly CFO briefings. The lever is measurable, or your money back.

Frequently asked questions

FAQ

How does digital employee retention work with VitalHero?
Through a Daily-Win mechanism in the app: each employee experiences small, personalised wins per day. Buddy mechanics, team challenges and visible micro-wins build attachment to the collective and the brand, automatically and at scale.
Can retention really be measured digitally?
Yes, via behavioural signals: participation frequency, buddy interactions, engagement drift, self-rated energy. Anonymised, aggregated, translated into a retention index.
How much HR effort does this create?
Almost none. The system runs on its own, reports are automated, onboarding is self-serve. HR steers the dashboard, doesn't curate interventions.
How quickly do we see effects on churn?
Engagement movement in 4 weeks, validated churn reduction typically within two quarters. We deliver monthly updates instead of annual reviews.
What does a lost employee cost?
BCG benchmark: ~€15,000 in recruiting and time-to-productivity costs in knowledge roles. At 250 FTE and 12% churn that's €450,000 of EBITDA risk that can be steered digitally.
Risk capture

In 30 seconds: how high is your EBITDA-at-Risk?

Estimated profit-at-risk per year
€ —

Model based on Deloitte/BCG/McKinsey benchmarks (~€15,000/FTE productivity loss + turnover cost). Not advice, only a ballpark.

Start €-Profit Audit
Digital Employee Retention solved. Measurable. In 14 days.

Retention isn’t a feeling. It’s a metric. Start measuring it.

No workshop. No talk. No pilot project that takes 6 months. In 14 days you’ll see how digital employee retention in your organisation responds to the VitalHero mechanism, with real numbers, not glossy slides.

→ Estimate profit risk