Top-down instead of pull
Programmes are pushed, not chosen. Participation stays at 8–15%.
Pain point #01 · Activation85% of your workforce
85% of your workforce
ignores your wellbeing programme.
You still pay for it.
Classic health programmes reach an average of 15% of staff. The rest? Invisible, but that is exactly where the risk sits.
What the studies say
Three independent sources, one message.
The 15% gap is not a feeling, it is a balance-sheet risk.
Source
Metric
Impact on profit
Deloitte (2024)
6× higher presenteeism
in non-activated teams compared to activated ones
BCG Workforce (2023)
12% → 3% attrition risk
when staff feel seen
McKinsey Health (2023)
≈ €15,000/employee p.a.
productivity loss from missing energy and engagement
What is failing today
BGM 1.0, system error
What programmes deliver today: fruit baskets and yoga classes.
The problem: workplace-wellbeing 1.0 measures attendance, not impact. It speaks to the 15% who are already fit. The other 85% disappear into the blind spot.
Anonymous measures
No personalisation, no buddy, no mirror. Whoever is not picked up does not return.
No CFO link
Activity is measured in attendance, not in EBITDA-at-Risk. Steering is impossible.
Our answer: H.E.L.D.
Four building blocks that interlock, no isolated tool.
H
Health
Vital data and energy health. Measures what really matters.
E
Engagement
Shared routines, team challenges, visible participation.
L
Leadership
Leaders get a mirror and tools, no coaching theatre.
D
Data
Anonymised insights, EBITDA translation, CFO-ready reporting.
The 8-week validation sprint
From a risk picture to a measurable lever, in under two months.
Week 1–2
Digital Baseline
We measure energy, participation and risk anonymously through the VitalHero app. The CFO immediately sees a first EBITDA-at-Risk estimate.
Week 3–5
Risk Mapping
We translate the data into a Human Capital Risk Map: which clusters, functions and sites carry how much profit-at-risk.
Week 6–8
P-OS Implementation
The Performance Operating System goes live: buddy programmes, KPI radar, monthly CFO briefings. The lever is measurable, or your money back.
Frequently asked questions
FAQ
How do you reach employees who never join the wellbeing programme?
Through pull instead of push. VitalHero delivers personalised micro-routines via app, buddy mechanics and visible team success, no mandatory dates. Participation rates above 50% become realistic (consulting gold standard).
What does the 85% gap mean concretely?
85% of staff are not activated by classic programmes, and that is exactly the population in which the largest productivity and turnover risk sits.
How do you measure reach?
Anonymised app usage by team and site. No person-level evaluation, but an immediately visible heatmap of where activation lands.
What does closing the gap cost?
The 8-week validation sprint delivers a first activation reading at a fixed price. The ongoing solution scales per FTE, typically below €5 per employee per month.
How quickly do results appear?
First reach movement is visible after 14 days. After 8 weeks a validated activation rate and EBITDA translation lands on the CFO desk.
Risk capture
In 30 seconds: how high is your EBITDA-at-Risk?
Three questions, one ballpark. No email required.
Estimated profit-at-risk per year
€ —
Model based on Deloitte/BCG/McKinsey benchmarks (~€15,000/FTE productivity loss + turnover cost). Not advice, only a ballpark.
Start €-Profit AuditRelated pain points
Tier 1 · CXO / CFOCut Presenteeism & AbsenteeismRead moreTier 1 · HR / WellbeingFight Quiet QuittingRead moreTier 1 · HRDigital Employee RetentionRead moreTier 2 · WellbeingWellbeing for Blue Collar & ShiftRead moreTier 2 · HR / CXORemote-Team Health & CultureRead moreTier 2 · HRWellbeing without HR overheadRead moreEmployer branding & retentionEmployer branding burnoutRead more
Reach Disaster solved. Measurable. In 14 days.
You’re not reaching 85 % of your workforce. That changes in 14 days.
No workshop. No talk. No pilot project that takes 6 months. In 14 days you’ll see how the reach problem in your organisation responds to the VitalHero mechanism, with real numbers, not glossy slides.
→ Estimate profit risk